Welcome To Aviation Strategy Group
Boutique Aviation Expertise for Complex Challenges
Practical advisory and hands-on execution for airlines, airports, manufacturers, leasing companies, and investors worldwide.
Aviation Strategy Group (ASG) is a boutique advisory firm that provides end-to-end support – from strategy and planning through implementation and performance oversight. Our partners have run airlines as CEOs, CCOs, and COOs. We specialize in turning around performance, launching new carriers, optimizing fleets and networks, enhancing premium products and helping make strategic decisions. If needed, we stay until the changes are implemented.
Global Reach
Over the past 15 years, Aviation Strategy Group has successfully delivered aviation projects in more than 40 countries across five continents. We thrive in complex and challenging environments, from fast-growing emerging markets and tightly regulated economies to high-risk and conflict-affected regions. Our strength lies in deep local partnerships, cultural insight, and a practical understanding of competitive realities on the ground. We respect limited budgets, political dynamics, and real-world obstacles, while partnering with Civil Aviation Authorities, IATA, ICAO, financiers, and regulators to deliver complete, workable solutions – from fleet planning and route development to regulatory approvals and premium product launches.
Where others see risk, we deliver results.
Selected countries where we've delivered impact:
North America
USA, Canada
Europe
UK, Austria, Hungary, France
Middle East & Central Asia
Israel, Iraq, Afghanistan
Africa
Namibia, South Africa, Ghana, Nigeria
Asia & Oceania
India, Bangladesh, Papua New Guinea
Latin America & Caribbean
Brazil, Chile, Uruguay, Guyana, Ecuador, Trinidad & Tobago, Antigua & Barbuda, St. Lucia, Cayman Islands, Jamaica, Bahamas
We’ve worked around the world with every type of company, from established aviation powerhouses to a start-up with one investor.
Company information
Aviation Strategy Group (ASG) is a premier aviation advisory firm delivering end-to-end solutions to airlines, airports, and air transport companies worldwide. We provide high-level strategy and business design through to hands-on implementation, management, and ongoing performance oversight.
Unrivalled Expertise Across Aviation
Our partners and associates bring deep, proven experience in every critical discipline: airline strategy, network planning, pricing & revenue management, aviation finance, fleet planning, product design, cabin configuration, IFE, branding, and market research. We are trusted specialists in airline start-ups, restructuring and turnarounds, operational improvement, international market entry, and premium business-class experience design.
More Than Consultants – Your Embedded Team
Unlike traditional advisory firms, ASG works inside your organisation. We roll up our sleeves to execute operational improvements, marketing initiatives, product development, premium check-in, lounge enhancements, and in-flight service upgrades. We deliver real, measurable results rather than just recommendations.
Proven Project Delivery
We consistently deliver projects on time and on budget. Whether you need full-scale airline start-up support, major restructuring programmes, fleet expansion, international growth strategies, or targeted enhancements to the business-class customer journey, we bring both the expertise and the bandwidth to get it done.
Vision + Execution = Lasting Impact
We combine solid strategic vision with pragmatic, cost-effective execution. Because we know implementation is the hardest part, we stay engaged until the results are achieved and sustainable.
Ready to elevate your airline?
Contact us today and let’s take your airline to new heights.
What We Do
Configurations and Refurbishments
We maximise revenue and passenger satisfaction through intelligent cabin design and refurbishment programmes.
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Schedules and Fleet Planning
Optimizing your fleet and schedule is the fastest route to higher profits. We deliver data-driven fleet plans.
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AI & Data Intelligence
We use artificial intelligence and advanced analytics to deliver smarter, faster decisions across airline operations. From demand forecasting and dynamic pricing to network optimisation.
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Restructuring & Bankruptcy
When financial distress hits, every day counts. Our team has decades of hands-on experience guiding airlines through Chapter 11, CCAA, administrations, and out-of- court restructurings.
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Product Design and Premium Customer Handling
First class, business class, and premium economy products are among the strongest profit drivers in modern aviation.
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Why Choose ASG?
Operator-Level Experience
We’ve been CEOs, CCOs, COOs, Heads of Network & Revenue, Heads of Product Design & Research, we’ve actually run airlines, not just consulted them.
We Execute, Not Just Advise
ASG joins your team, writes schedules, redesigns cabins, negotiates leases, and stays until the numbers turn black.
Battle-Tested in the Hardest Jobs
Start-ups from zero, bankruptcies to profit, fleet expansions, international launches, premium product revamps all delivered on time & budget.
Smart Tools + Real-World Instinct
Advanced analytics, pricing engines, and forecasting models guided by decades of operational gut feel.
Global Vision, Local Precision
40+ countries delivered. We know what works in Dubai, Delhi, Dallas, or Dakar.
We Build Your Team’s Capability
Intensive knowledge transfer, on-the-job mentoring, and tailored training programs so your people own the results long after we’re gone . A hallmark of every ASG project in emerging markets.
No obligation : 30-minute call
Our Past Projects | Case Studies
Our Clients' Reviews
George joined us in Dhaka, first as a consultant and then as an officer of the company for almost a full year. He helped rebuild customer service, airport handling and inflight standards, personally mentoring management and frontline teams. The service culture he helped create is now permanent and lets Biman compete on equal footing with the Gulf giants.
Shafiqur Rahman
Managing Director & CEOWe engaged George on two high-impact projects: a competitive deep-dive into how Emirates, Etihad and Qatar would react to a liberalised Canada bilateral, and a complete redesign of the premium passenger airport journey in Canada. His work was excellent and both deliverables directly influenced board-level decisions and are still in active use today.
Duncan Dee
Former Executive Vice President & Chief Operating OfficerVIA Rail tasked ASG to help lift chronically low load factors on the Quebec City–Windsor corridor. By introducing airline revenue-management techniques, interline agreements and deeper commercial partnerships with REM (Réseau express métropolitain) in Montréal, GO Transit in Toronto and Amtrak, George gave us the information and context to drive higher load factors – a transformation that added tens of millions to the bottom line.
Michael Acosta
Chief Commercial OfficerGeorge and his team led the full cabin product review for our new 787-9 and A350- fleets – competitive product benchmarking, customer research, seat selection and interior specification. The cabins we launched based on his recommendations consistently rank among the best-rated in the world.
Daniel Kerzner
Former Vice President Product Design & MarketingAviation Strategy Group prepared the complete start-up and investor package for Air Guyana: market analysis, route planning, fleet selection, financial model, investor memorandum and full project timeline. New York-based investors were committed and the airline was ready for launch in early 2020 – until COVID made any new airline impossible to finance for the next two years.
