ASG’s staff and partners, collectively and individually, have an unrivalled expertise and track record across all aspects of aviation. Our project experience enables us to successfully deliver to time and budget contraints; whether for a specialized project (where a client may not have the relevant skillset) or a major commercial review or restructuring program.
ASG is not a consulting practice that advises from “the sidelines”. Instead, we work directly as part of our client’s team, providing hands-on practical input, and undertaking operational and interim managerial roles.
George Reeleder
Expertise
- Alliance and partnership analysis
- Aircraft scheduling and network planning
- Alliance programmes and projects
- Cabin systems including connectivity and IFE
- Aircraft configurations and specifications
- Geo-strategic and competitive analysis
- Sales distribution including web design
- Advertising, promotions and FFP
- Airport (hub) management and operations
- Aircraft seats and interiors, research and new product development
- Merger implementation
- Working with multiple unions
- Combating competitive inroads from both a sales and a marketing perspective
- Building strong hubs and improving scheduling efficiencies esp. with LCCs
- Restoring brand lustre including premium brand updating
- Ancillary revenue
Previous Experience
- Led selections of IFE , connectivity and in-seat power for Air Canada and other airlines
- Rejuvenated the shuttle brand at Air Canada and restored brand lustre
- Steered the commercial group at Varig as it emerged from bankruptcy
- Transformed and re-energized the Air Canada brand as it came out of bankruptcy in 2005 that included new aircraft livery, new signage and a revamped logo type
- Revamped the interiors at Air Canada with new seats, colours, surfaces and sidewalls
- Installed mood lighting as well as in-seat power and AVOD at every seat in every plane
- Selected and installed new lie-flat seats in International Business and new seats in both classes on all aircraft
- Built a new and efficient schedule for the merged AC/Canadian airlines in 2002/3
- Led the way to reposition Air Canada and focus on sales over the internet and reduced the spend on traditional advertising avenues
- Introduced new uniforms for all front line staff
- Built a stronger long-haul hub in Toronto to combat surging LCC capacity
- Worked with multiple unions to encourage greater productivity and better customer service
Bruce Bishins
He developed and implemented the travel agency training program for PARS (Worldspan). In 1978, he was appointed by a joint airline task force to the position of Manager-Procedures Training for the Air Traffic Conference (the predecessor to the ARC Area Settlement Plan in the U.S.). In 1981, he joined the Airline Training Council as Executive Director. In 1991, while still at ATC, he was contracted by the International Air Transport Association to provide technical support and training for travel agents and air carriers participating in the IATA Billing and Settlement Plan (BSP). His areas of expertise include distribution, GDSs, ticketing, fares, and pricing, and IATA and ARC resolutions and regulations.
OLD WAY BELOW
Principal Staff
George Reeleder
George Reeleder has over 34 years of aviation experience and has held senior roles in Air Canada in a wide variety of areas including, Airports, Marketing, Product Design, Network Planning and Market Planning. He also headed up Corporate Development at ACE Aviation where he worked on numerous start-ups, LCCs and at Varig in Brasil.
Bruce Bishins
Bruce Bishins has been a respected and well-known consultant to airlines and travel agencies for over 35 years. He has held positions at Air Canada, Swissair, Air France, and Austrian Airlines, and was Manager-Travel Industry Training at Trans World Airlines for nearly eight years. He developed and implemented the travel agency training program for PARS (Worldspan). In 1978, he was appointed by a joint airline task force to the position of Manager-Procedures Training for the Air Traffic Conference (the predecessor to the ARC Area Settlement Plan in the U.S.). In 1981, he joined the Airline Training Council as Executive Director. In 1991, while still at ATC, he was contracted by the International Air Transport Association to provide technical support and training for travel agents and air carriers participating in the IATA Billing and Settlement Plan (BSP). His areas of expertise include distribution, GDSs, ticketing, fares, and pricing, and IATA and ARC resolutions and regulations.
Steve Grovestine
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