Airline branding & livery

MBLM | Various International Airlines

(*an integrated branding & communications firm; specializing in integrated marketing solutions, marketing tools, and brand strategy & design)

In association with branding firm MBLM, provided airline-related expertise for several airline branding proposals (including new brand image, refreshed livery programs, airport signage & aircraft interior revamps)

Project Requirements:

Project Undertakings

Led commercial and strategic reviews of target airline(s) to better understand the potential client(s) and their competitive threats and concerns.
Conducted thorough product & service assessments, including historic product/service levels (as available).
Comparative analysis of product & service levels vis-à-vis the specific competitve set of the target airline(s).
Brand equity research into the potential client; including any relevant information regarding past brand rethink exercixes the airline(s) may have conducted.
Along with MBLM, created high-level brand strategy, brand renewal and/or corporate identity programs for inclusion in the various brand startegy proposals.