Bilaterals & Government lobbying
Canada’s leading airline
Gulf carrier review & government lobbying strategy
Canada’s leading airline required a review of the three dominant Gulf Coast Carriers (GCC), namely Etithad, Qatar & Emirates Airlines, as preparation for government lobbying over proposed changes to existing bilaterals air service agreements. Further, the development of a government relations strategy to challenge efforts of the respective Gulf Cost nations to liberalize the existing bilaterals (between Canada and Qatar, and Canada and the United Arab Emirates); and subsequent plans by the GCC’s to greatly enhance air service ex-Canada.
Project requirements:
- Prepare a review of the GCC’s worldwide network, schedule and growth plans; and specific to Canada, benchmark the GCC’s equipment, and likley product & service offerings.
- Forecast how the resulting changes to global traffic flows will affect worldwide airlines – with specific emphasis on Canada.
- Prepare a government relations strategy (including succinct talking points & arguments) for senior airline management.
- Participate as required in direct governament negotiations/lobbying
Project undertakings:
- Led strategic review of growth plans of GCC airlines – including estimating/projecting any not-publically-released growth markets & increased scheduling initiatives.
- Produced a detailed competitive threat document outlining key areas of concern and overall impact with increased GCC activity in Canada (with focus on network, schedule, and product & service level comparisons vis-à-vis current planned airplane deliveries).
- Reviewed cost structure and efficiency of the three respective GCC hubs in the Gulf.
- Prepared critique of these airlines business plans
- Led strategic review of growth plans of GCC airlines – including estimating/projecting any not-publically-released growth markets & increased scheduling initiatives.
- Produced a detailed competitive threat document outlining key areas of concern and overall impact IF increased GCC activity in Canada (with focus on network, schedule, and product & service level comparisons vis-à-vis current GCC equipment & planned airplane deliveries).
- Reviewed cost structure and efficiency of the 3 respective GCC hubs in the Gulf.
- Prepared critique of these airlines’ business plans and presented to assist with lobbying efforts in federal capital aviation sector???.
Project outcomes:
- Efforts were successful and resulted in restrictive bi-lateral air service agreements staying in place (specific to Canada and Qatar, and Canada and the United Arab Emirates) and the rejection of expansion plans that were proposed by the major airlines in the GCC.
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