Seat and IFE selection for a leading Russian airline who were purchasing aircraft that needed new services
Bilaterals & gov’nt lobbying
A government relations strategy to challenge proposed changes to existing bi-lateral air service agreements.
LCC start-up business case
LCC start-up business plan & investor guidance (including 5 year revenue and expense plan; complete product specifications; development of schedule & network operational models; and comprehensive review of existing LCC’s worldwide)
Shuttle product strategy
Assessment of key drivers of customer loyalty and identification of corresponding product specs & customer service touchpoints. Updated brand & identity documentation (for planned product refreshment & relaunch of the shuttle brand).
Alliance | market research
Research to test advertising, brand & messaging awareness of the various global airline alliance groups.
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